Our process
The Benton County brand started by listening to our employees and elected officials. Through individual interviews, small group discussions, and online surveys, the people within our organization shared their perspectives and opinions about what makes Benton County unique and distinctive.
In early 2017, Administrative and Commissioners staff began developing what the Benton County brand meant and helped bring the essence of Benton County to life. Throughout the year, employees coalesced and shared ideas with one another about what makes Benton County great, and how that could best be represented in a visual brand.
We, along with the support of Focal Point Marketing & Multimedia, reviewed our team’s feedback and other qualitative and quantitative data before brainstorming ways to give Benton County an identity that reflected the vision of our community. Our goal was to develop unique brand elements that would set Benton County apart, and would unify our organization with a singular look and voice.
At the end of the development process, three logo designs were presented to elected officials and County staff via online survey and one-on-one meetings to ensure that the work completed honored their input and best represented Benton County.
The artwork, colors, examples, and specifications provided in our brand style guide will enable users to consistently implement the Benton County brand.
